BLU Products follows up on LIFE PURE flagship, introducing powerful little brother - LIFE PURE mini smartphone device, featuring Monster Battery Performance






BLU Products, one of the fastest growing mobile phone manufacturers in the world announced today the BLU LIFE PURE mini, a powerful yet compact version of BLU's flagship smartphone, LIFE PURE. The LIFE PURE mini delivers the stunning design and premium build quality with flagship performance of the LIFE PURE in a highly portable, and stylish device, focused on gorgeous design and beautiful software, appealing to users who wish to own a piece of modern art.



The LIFE PURE mini is engineered from a single piece polycarbonate using the latest CNC technology, then each individually hand crafted, resulting in beautifully designed hardware that feels great on your hand, at just 8.9mm thin, combined with a massive 3,000mAh battery with industry leading battery performance, lasting an average user over 35 hours on a single charge.

Maintaining a focus on good looks, The BLU LIFE PURE mini uses a 4.5-inch HD display with 326 PPI from JDI (Japan Display, Inc.) resulting in remarkable color reproduction, brightness, contrast, and viewing angles which are among the best available today on any smartphone device in the world, paired with an extremely thin bezel, which is the perfect size to handle, in addition to OGS technology on the touch panel.

The BLU LIFE PURE mini features an advanced 8MP camera with second generation back-side illumination, anti-reflection coating, and a 5-element lens, resulting in amazing photos at any time, HD 1080p @ 30fps video recording, as well as a front facing 2 megapixel camera capable of Full HD imaging, coupled with software such as auto beauty effects and instant facial beauty support.

Powered by a 1.5GHz Quad-Core Processor with 4G 42mbps HSPA+ modem, the BLU LIFE PURE mini is designed to enhance the lifestyle of mobile phone users with fast performance for multi-tasking and graphic intense gaming, coupled with intelligent power control system for impossible battery life, in addition to 16GB memory storage capacity and 1GB of RAM.  

Software improvements on BLU LIFE PURE mini include a custom user interface, designed for pure simplicity of use and beauty, along with advanced smart gesture and motion sensor technology such as Smart Dial, Smart Answer, Alarm Pause, Gesture Answer, Picture Air Browse, and Video Smart Pause controls.

Sound on the BLU LIFE PURE mini is equally impressive with advanced DTS surround audio technology for a superb music playback experience, along with further sound enhancements such as Dual Mic Noise cancelation, and Stereo Recording.

The BLU LIFE PURE mini is available in Matte Black or Polished White finish, already in production and shipping to several distributors, dealers, and online retailers in the US and Latin America with a price of $249.00 unlocked with Android v4.2, while future software updates will be available through BLU's over-the-air Wireless Update Feature.  

Full Specifications Include:

  • Network: 2G (GSM/GPRS/EDGE) 850/900/1800/1900 MHz, 3G (HSPA+ 42Mbps) 850/1900 or 850/2100, Single Micro-SIM card
  • Display: 4.5 inch HD 720 x 1280, with LED Backlit, IPS with OGS, Scratch Resistant Touch Panel
  • Processor: MediaTek MT6589T Quad-Core 1.5GHz Cortex-A7 with PowerVR SGX544 GPU
  • OS: Android v4.2 Jelly Bean
  • Camera: Rear – 8.0 megapixel, BSI Sensor, autofocus with LED Flash, Video Record 1080p @ 30fps Front – 2.0 megapixel
  • Connectivity: WiFi b/g/n, GPS, Bluetooth v4.0, Hotspot, micro-USB, FM Radio
  • Memory: 16GB internal memory, 1GB RAM, no expandable memory
  • Dimensions: 130 x 64.4 x 8.9mm, 149 grams
  • Battery: Non-removable Li-Ion 3,000mAh

About BLU Products

BLU Products, founded in 2009, designs and manufacturers affordable, attractive and innovative mobile devices to suit a wide variety of consumer needs. Over 15 million BLU mobile devices have been sold in over 40 countries. Headquartered in Miami, Florida, BLU is pioneering the advancement of the prepaid and no-contract revolution by providing a vast portfolio of advanced unlocked mobile phones at incredible pricing to thousands of dealer agents, MVNO's, and large retailers throughout the United States and Latin America. For more information, visit:  

BLU Products Media Contact:

Carmen Gonzalez


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