BLU Products introduces LIFE PURE






BLU Products introduces LIFE PURE smartphone device, featuring Stunning Design with Flagship Performance

Seamless and minimalistic design with advanced features the BLU LIFE PURE is for trendsetters looking to escape from the crowd



MIAMI, Dec. 20, 2013 /PRNewswire/ -- BLU Products, one of the fastest growing mobile phone manufacturers in the world announced today the BLU LIFE PURE - the latest member of the extremely popular BLU LIFE Series of smartphone devices delivering stunning design and premium build quality with flagship performance. The new BLU LIFE PURE focuses on gorgeous design and beautiful software, appealing to users who wish to own a piece of modern art, without sacrificing their desire for the latest technology available in a smartphone.


"The Life Pure as its name suggests is art in its purest form, created from a single piece polycarbonate using the latest CNC technology, then each individually hand crafted, resulting in beautifully designed hardware,"  said Samuel Ohev-Zion, CEO of BLU Products. "When combined with equally stunning software, the final result is a device that should be appreciated as different and captivating to look at."

Maintaining a focus on good looks, The BLU LIFE PURE uses a Full HD 1080p 5-inch display with 441 PPI from JDI (Japan Display, Inc.) resulting in sharpness, brightness, contrast, viewing angles, and performance which are among the best available today on any smartphone device in the world, paired with an extremely thin bezel and smaller frame which is the perfect size to handle, in addition to OGS and full lamination technologies on the touch panel, resulting in an extremely thin design of just 7.7mm.

The BLU LIFE PURE features the most advanced 13MP camera ever in a BLU device with advanced technologies and software such as second generation back-side illumination, anti-reflection coating, and a 5-element lens, resulting in amazing photos at any time, as well as a front facing 5 megapixel camera capable of Full HD imaging, coupled with software such as auto beauty effects and instant facial beauty support for selfies.

Powered by a 1.5GHz Quad-Core Processor with 4G 42Mbps HSPA+ modem, the BLU LIFE PURE is designed to enhance the lifestyle of mobile phone users with fast performance for multi-tasking and graphic intense gaming, coupled with intelligent power control system for astounding battery life, in addition to large 32GB memory storage capacity and 2GB of RAM.  

Software improvements on BLU LIFE PURE include a custom user interface, designed for pure simplicity of use and beauty, along with advanced smart gesture and motion sensor technology such as Smart Dial, Smart Answer, Alarm Pause, Gesture Answer, Picture Air Browse, and Video Smart Pause controls.

Sound on the BLU LIFE PURE is equally impressive with advanced DTS surround audio technology for a superb music playback experience, along with further sound enhancements such as Dual Mic Noise cancellation, and Stereo Recording.

The BLU LIFE PURE is available in Matte Black or Ceramic White Finish, already in production and shipping to several distributors, dealers, and online retailers in the US and Latin America with a price of $349.00 unlocked with Android v4.2, while future software updates will be available through BLU's over-the-air Wireless Update Feature.  

Full Specifications Include:

  • Network: 2G (GSM/GPRS/EDGE) 850/900/1800/1900 MHz, 3G (HSPA+ 42Mbps) 850/1900, 850/2100
  • Display: 5.0 inch HD 1080 x 1920, with OGS and Full Lamination Scratch Resistant Touch Panel
  • Processor: MediaTek MT6589T Quad-Core 1.5GHz Cortex-A7 with PowerVR SGX544 GPU
  • OS: Android v4.2 Jelly Bean
  • Camera: Rear – 13.0 megapixel, BSI Sensor, autofocus with LED Flash, Video Record 1080p @ 30fps; Front – 5.0 megapixel
  • Connectivity: WiFi b/g/n, GPS, Bluetooth v4.0, Hotspot, micro-USB, FM Radio, Wi-Fi Display
  • Sensor: Accelerometer, Proximity, Gyro
  • Memory: 32GB internal memory, 2GB RAM
  • Dimensions: 142 x 69.4 x 7.7 mm, 128 grams
  • Battery: Li-Ion 2000mAh

About BLU Products

BLU Products, founded in 2009, designs and manufacturers affordable, attractive and innovative mobile devices to suit a wide variety of consumer needs. Over ten million BLU mobile devices have been sold in over 40 countries. Headquartered in Miami, Florida, BLU is pioneering the advancement of the prepaid and no-contract revolution by providing a vast portfolio of advanced unlocked mobile phones at incredible pricing to thousands of dealer agents, MVNO's, and large retailers throughout the United States and Latin America. For more information, visit:  

BLU Products Media Contact:

Carmen Gonzalez